When I was in high school, in the early 1990s, we had an open-day with universities and business schools. Representatives from these schools came to promote their college-degree programs. Back then, we were conditioned to believe that anyone who was smart and wanted to be successful in life should take the college path. Career readiness programs were associated with hard, underpaid jobs. They were a path for the students in difficult situations or those who couldn’t “cut it” in college, and they were considered a path to failure.